LAT Top News｜Glambot幕后导演解析红毯常青树为何历久弥新

成龙在第89届奥斯卡颁奖典礼上挥舞熊猫玩偶；布拉德·皮特在第92届典礼上摆出鸭子嘴表情；安雅·泰勒-乔伊去年惊艳的甩发瞬间——这些均由导演科尔·沃利瑟拍摄的经典Glambot镜头。自2016年起，沃利瑟便一直操刀E!娱乐电视台的高速红毯摄像机，这台设备已成为颁奖季的标志性配置。

那时的娱乐界氛围与如今大不相同，尚未受到#MeToo和#AskHerMore等运动的影响。瓦利泽表示，后者（#AskHerMore）对他而言毫无压力——多亏了Glambot设备生成的慢镜头片段。"无论好坏，这玩意儿让我根本没法多问问题！"他在威尼斯海滩的办公室里笑着调侃道，此时距离今年的艾美奖还有六周。这将是他第十次参与艾美奖制作，不过他坦言自己对提名名单一无所知。"我尽量不去关注谁获得提名、谁会出席，因为不想让自己紧张，"他告诉《The Envelope》杂志。

瓦利泽曾为粉红佳人、凯蒂·佩里和蒂娜雪制作音乐视频，并为封面女郎化妆品拍摄广告。他通过Glambot很早就意识到，名人文化将突破红毯电视转播和小报杂志的局限。他回忆当时的想法：'如果展望未来五年，趋势会如何发展？显然社交媒体将成为主战场。于是我决定立即行动，以抢占先机。'

他同样不担心红毯活动中日益增多的网红现象——无论是已成常规宣传环节的《辣鸡翅挑战》《炸鸡店约会》这类节目，还是红毯本身。毕竟，Glambot（红毯明星动态特写镜头）作为终极短视频内容，每条仅有一秒时长，却为后来者铺平了道路。

瓦利泽表示：“人们被Glambot吸引的部分原因在于它的真实[特性]。某种隔阂被打破了，人们似乎很享受这种感觉。”

他花费数年时间才实现慢镜头片段与幕后内容的完美结合，这种协同效应让Glambot在颁奖季之外的六个月里，于社交媒体上焕发第二春。

瓦利泽表示，这件事是自然发生的。当时他让助手做好准备，如果机会合适，就给他和成龙拍张合影——瓦利泽在温哥华长大，是看着成龙的电影长大的。但最终，瓦利泽觉得不太合适，所以没有开口求合影。然而他不知道的是，助手早已偷偷拍下了他指导成龙的画面。后来他又让助手用同样的方式拍了几位其他大明星。瓦利泽说：“实时观察这个过程很有趣，于是我把视频剪辑好发到了网上。”

他继续说道："直到2020年的颁奖季，我才真正投入到幕后内容的制作中。随后疫情爆发，我便在家剪辑素材并发布到社交媒体上，结果作品意外走红。"

如今，TikTok和网红博主的崛起彻底改变了名人与社交媒体乃至整个娱乐生态的关系。红毯上的Glambot（明星特写镜头）虽未消失，却不得不与网络主播甚至明星本人争夺关注——后者通过Instagram展示造型，或为《Vogue》《Elle》等时尚大刊拍摄“跟我一起准备”视频。

瓦利泽是否认为Glambot会步E! News的后尘？

他笑着说道：“除非明星们在家做的红毯造型机器人（Glambots）能和我做的一样好，否则我的饭碗就还稳着呢！”不过，Instagram的协作功能确实帮了大忙。“当明星们开始问‘我该怎么弄到这个？我想发帖’时，情况就变了。”

瓦利瑟（Walliser）所在公司的旗舰流行文化节目在播出32年后于上月停播，他称此为“娱乐界的悲剧”。但无论是从媒体公司转向视频、又回归印刷、再转回视频的策略转变，还是广播集团的分拆并购案例中，瓦利瑟都认为这档节目——或至少其提供的服务——仍有东山再起的可能。

他表示："我认为，终有一天我们会重新评估那些我们信任且喜爱的信息筛选者，因为面对海量内容，我们已无法独自应对。"

与此同时，瓦利泽在准备艾美奖时显得从容不迫，随后将迎来金球奖、格莱美奖和奥斯卡奖这三大盛事的连番冲击。他坦言：“在奥斯卡颁奖礼结束前，我根本无暇享受生活。”

在此之前，他仍希望能抓拍到那些至今未被Glambot捕捉到的名人，包括蕾哈娜（Rihanna）、莱昂纳多·迪卡普里奥（Leonardo DiCaprio）、布莱德利·库珀（Bradley Cooper）和碧昂斯（Beyoncé）。机会总是存在的——碧昂斯在圣诞节NFL中场秀上的表演已获得四项艾美奖提名。

尽管瓦利泽对此并不知情。

Jackie Chan wielding panda bear plushies at the 89th Academy Awards. Brad Pitt serving duck face at the 92nd. Anya Taylor-Joys otherworldly hair flip just last year. These are some of the most iconic Glambot videos shot by director Cole Walliser, who has been operating E!s high-speed red carpet camera, a staple of awards season, since 2016.

It was a much different entertainment landscape then, before #MeToo and #AskHerMore, the latter of which Walliser says hes inoculated from by virtue of the slo-mo clips the Glambot generates. For better or worse, it doesnt allow me to ask more! he chuckles from his Venice Beach office six weeks out from this years Emmys, which will be Wallisers 10th, though he admits hes ignorant of the nominees. I try to stay tuned out to whos nominated and whos coming because I dont want to get nervous, he tells The Envelope.

Walliser, whose rsum includes music videos for Pink, Katy Perry and Tinashe and commercials for CoverGirl cosmetics, saw early on with Glambot that celebrity culture was poised to break out beyond red carpet telecasts and tabloid magazines: If I look forward five years, whats the climate going to be? he recalls thinking. It was very clear that it was going to be more on socials. So I thought, If I start now I can be [ahead] of the curve.

Nor is he concerned about the growing presence of influencers in the awards space, whether in the form of now-regular campaign stops like Hot Ones and Chicken Shop Date to the red carpet itself. After all, Glambot is the ultimate short-form content, coming in at one second apiece, and helped pave the way for such successors.

Part of what people gravitate to with the Glambot is the candid [nature of it], Walliser says. Theres a barrier that is broken down that people seem to enjoy.

It took him a few years to arrive at the synergy between slow-motion clips and behind-the-scenes content that gives the Glambot a second life on social media during the six months outside of the awards season churn.

It happened organically, Walliser says, when he asked his assistant to be prepared to take a photo of him and Chan, whom Walliser grew up watching in Vancouver, if the opportunity arose. Ultimately, it didnt feel right, so I didnt ask for a picture. But unknown to Walliser, his assistant had been surreptitiously filming footage of Walliser directing Chan. He asked her to do it a few more times with other big celebrities. Seeing how it works in real time was kind of interesting, so I cut it together and put it [online].

It wasnt until the 2020 awards season that I really dialed into what the behind-the-scenes content would be, he continues. Then the pandemic hit, so I was at home editing my footage and putting it on socials, and thats when it exploded.

Now the rise of TikTok and influencers has changed celebrities relationship with social media and the entertainment ecosystem at large. The Glambot remains, but it jostles for red carpet real estate alongside streamers and indeed celebs themselves, revealing their looks on Instagram or filming Get Ready With Me videos for fashion glossies like Vogue and Elle.

Does Walliser think the Glambot will go the way of E! News ?

Until celebrities are doing their at-home Glambots as good as I am on the red carpet, theres still job security! he says with a laugh. Still, the collaboration function on Instagram has been a godsend. There was a switch when [celebrities] started going, How do I get this? I want to post it.

Wallisers employers flagship pop culture program was canceled last month after 32 years on the air, which he calls an entertainment tragedy. But whether exemplified by media companies pivot to video, then back to print, then back to video again, or broadcasting conglomerates mergers and spin-offs, Walliser believes the show, or at least the service it performs, could make a comeback.

I think at some point were going to revalue these information curators that we trust and love because theres too much content to do it on our own, he says.

In the meantime, Walliser exudes serenity as he warms up for the Emmys before the hectic triple whammy of the Golden Globes, the Grammys and the Academy Awards in the new year: I dont have a life until after the Oscars.

Until then, hell be hoping to capture the bold-faced names whove so far eluded the Glambot, including Rihanna, Leonardo DiCaprio, Bradley Cooper and Beyonc. Theres always a chance Beys Christmas Day NFL halftime performance is nominated for four Emmys.

Although Walliser doesnt know that.